Frank About Business

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Your guide to marketing your business the FAB way.

Course Content

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Your Marketing Strategy

The Marketing Funnel 1 Topic

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The Marketing Funnel Explained

Developing A Content Strategy 1 Topic

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The 5.5 Pillar Content Strategy

Free Tools 4 Topics

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Important: Free tools to set up right away

How to install Google Analytics

How to use Google Analytics, and set up goals.

Google My Business

Email Marketing

Email Marketing Explained

Shopify

MailChimp

Klavyio

Facebook & Instagram Ads

Before You start

Setting up business manager 6 Topics

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How to set up business manager

How to add a person to your Business Manager

How to create and install a Facebook pixel

How to check your pixel is working

How to set up a product catalog

How to create a custom conversion

Your Facebook Ads Strategy

Setting Up Your Facebook Ads

Maintaining Facebook Ads

Google Ads

Google Ads Explained

Setting Up Google Ads 1 Topic

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Setting up your Google Ad Account

Maintaining Google Ads

Social Media

Your Social Media Strategy 1 Topic

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Using Asana to plan content

Planning and Scheduling your content 3 Topics

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Social Media Scheduling Software

How to use Later (social scheduling)

How to use Meta Business Suite

Reporting

How do I know what’s working?

Frank About Business

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