This Australian clothing brand approached us wanting to see if we could improve their Facebook Ads. In the 6 months prior to us coming on board, they had made $36k through their existing strategy – not a bad result for a one-woman show without paid advertising! During the 6 months, we were on board, they made $171k… an increase of 373%. So how did we do it? Read on…
The client had dabbled a bit themselves in Facebook Ads, but never really had much success on the platform. Most of their sales came organically through their social media channels, but the issue with this is that you are limited by the number of followers you have and the reach the algorithm allow you on any given day. It can be an inconsistent way to scale a business, and this label needed to add avenue revenue stream in order to keep growing.
To be able to scale effectively, we needed to develop a strategy that addressed a multiple areas including…
For this client, we were solely bought on for Facebook Ads, although as a part of our onboarding process we also include a website audit to ensure the site is well optimised for sales. Our developer was able to make some really great suggestions to help this brand increase the site conversion rate.
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